B2B SaaS Pipeline ROI Calculator

See how much pipeline your current traffic should be creating and where your funnel is leaking. Enter seven numbers and benchmark your SaaS funnel against 20X02 results and practical B2B SaaS averages.

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Enter your funnel numbers

Monthly website visitors

Total monthly traffic from your main marketing site.Current MQL rate

Percentage of visitors becoming marketing-qualified leads.MQL-to-SQL rate

Percentage of MQLs accepted or qualified by sales.Average deal size

Average first-year contract value or opportunity value.Average sales cycle

days

Average days from qualified opportunity to closed-won.Current CAC

Average customer acquisition cost.Target MRR

Monthly recurring revenue goal marketing should support.

Your Pipeline Snapshot

$975,000

Your current traffic is producing approximately 300 MQLs and 39 SQLs per month.

20X02 benchmark pipeline$6,000,000

Modeled from 4x MQL growth and a 20%+ MQL-to-SQL benchmark.

Pipeline upside gap$5,025,000

Potential upside against a 20X02-style improvement scenario.

CAC signalModerate CAC improvement potential

Estimated CAC improvement potential: $2,275.

Deals needed for target MRR48

Estimated annual deals needed at your current average deal size.

Benchmark notes

B2B SaaS average MQL-to-SQL benchmark: 13%.
Pipeline-focused target MQL-to-SQL benchmark: 20%+.
20X02 published results include 4x MQL growth and 400% conversion rate improvement.

Want to hit these numbers?

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SaaS Pipeline Metrics FAQs

SaaS pipeline is the total potential revenue value of qualified opportunities in your sales process. It is more useful than raw lead count because it connects marketing activity to possible revenue.