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Privacy Policy

How 20X02 collects, uses, stores, and protects data for agency leads, readers, and affiliate-content visitors.

Last updated: April 2026

Who We Are

20X02 is an AI-powered B2B SaaS marketing agency and content publisher based in New Delhi, India. We serve a global audience through our website, editorial content, and service offerings. If you have questions about this policy or want to exercise your privacy rights, you can contact us at sadiq@20x02.com.

What Data We Collect

We collect information you choose to share with us when you submit a contact form, subscribe to updates, or otherwise communicate with us.

We also collect limited technical and behavioral information through analytics technologies and affiliate tracking tools when you use the website.

  • Contact form submissions such as name, work email, company name, message contents, and stated goals.
  • Analytics data such as page views, referring sources, approximate location, device/browser information, and on-site engagement data collected through Google Analytics 4.
  • Affiliate tracking information such as click identifiers, referral source information, and cookie-based attribution data used to understand whether a referral resulted in a sign-up or purchase.
  • Session-level technical data required to operate forms, site functionality, security monitoring, and abuse prevention.

How We Use Data

We use personal and usage data to respond to enquiries, deliver agency services, improve the site, understand which content is useful, and measure whether affiliate referrals result in commissions.

  • To reply to enquiries and discuss potential projects.
  • To provide, improve, and secure our website and related services.
  • To analyze traffic, site usage, and content performance.
  • To measure affiliate referral performance and commission attribution.
  • To maintain records relevant to legal, accounting, and compliance obligations.

Cookies

We use cookies and similar technologies for analytics, affiliate tracking, and session-related functionality. Analytics and affiliate tracking cookies are only intended to run once consent has been given where consent is required.

For more information about how cookies are used on this website, see our Cookie Policy section below and the cookie-related details referenced from this page.

  • Analytics cookies used by Google Analytics 4 to understand traffic and engagement.
  • Affiliate tracking cookies used to attribute partner referrals and resulting commissions.
  • Session-related storage used to preserve basic website preferences and form state.

Third-Party Processors

We rely on a small number of third-party processors and platforms to operate the website and support our marketing and publisher activities.

  • Google Analytics for website analytics and traffic reporting.
  • Impact.com affiliate network for affiliate relationship and commission tracking.
  • Our email service provider or newsletter platform for subscriptions, confirmations, and email communications.

Data Retention

We retain contact form submissions for up to 2 years unless a longer retention period is required for legal or contractual reasons.

Analytics data is retained for up to 26 months in line with our standard analytics settings unless a shorter period is required by law or platform configuration.

User Rights

Depending on where you are located, you may have privacy rights under applicable law, including the GDPR and CCPA/CPRA.

  • GDPR rights may include access, correction, erasure, restriction, objection, and data portability.
  • California residents may have rights to know what personal information is collected and to request deletion, subject to legal exceptions.
  • We do not sell personal data in the ordinary meaning of that term, and we do not knowingly sell personal information for cross-context behavioral advertising.

Contact for Data Requests

To submit a privacy request, please email sadiq@20x02.com.