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🏢 Account Based Marketing

Target Your Dream 100 Account Through Strategic ABM

20X02 builds account-based marketing programs for B2B SaaS companies targeting enterprise or high-value accounts where a single closed deal justifies significant investment in personalized outreach and coordinated multi-channel campaign execution. The agency helps define target account lists based on ICP fit, intent signals, technographic data, and revenue potential, then segments buying committees within each account to map the right message to the right stakeholder at the right stage. Campaign execution spans LinkedIn ABM ads, programmatic display targeting named accounts, account-specific landing pages, personalized outreach sequences, and sales enablement assets built around the objections and proof points most relevant to each account tier. Engagement is tracked at the account level rather than the individual lead level, giving sales teams clear visibility into which target accounts are warming up before a meeting is ever booked. 20X02's ABM methodology helped Vymo land three enterprise deals worth over $500K in the first quarter, achieving a 45% response rate and a 12-week average close cycle across targeted accounts.

Why Us

Why You Need 20X02 as Your ABM Partner

Target Account Selection

We help you identify and prioritize your ideal customer accounts.

Personalized Campaigns

Custom messaging and content for each target account.

Multi-Channel Orchestration

Coordinated outreach across ads, email, and direct mail.

Sales Alignment

Tight integration with your sales team's efforts.

Our Services

Our ABM Services

🎯

Account Identification

Data-driven account selection using firmographic and intent data.

📧

Personalized Outreach

Custom emails, landing pages, and content for each account.

📢

ABM Advertising

LinkedIn and programmatic ads targeting your named accounts.

📬

Direct Mail

High-touch physical mailers for your most important accounts.

🤝

Sales Enablement

Account intelligence and talk tracks for your sales team.

📊

ABM Analytics

Track engagement and pipeline by account.

Our Process

Our ABM Process

1

Account Selection

Identify your target account list

2

Research

Deep-dive into each account

3

Personalize

Create tailored messaging

4

Activate

Launch multi-channel campaigns

5

Measure

Track engagement & pipeline

ABM FAQs

We typically recommend starting with 50-100 accounts for a focused ABM program. Enterprise deals may focus on just 10-25 key accounts.

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